creamandcheese

What is Keyword stuffing in SEO?

Keyword stuffing is considered to be an unethical search engine optimization (SEO) method. Keyword stuffing happens when a web page is loaded with keywords in the Meta tags or in content. The replication of words in Meta tags may explain why many search engines no longer use these tags.

Keyword stuffing can be known to be either a white hat or a black hat tactic, conditional on the context of the technique, and the opinion of the person judging it. While a great deal of keyword stuffing is employed to help in spamdexing, which is of little gain to the user, keyword stuffing in certain circumstances is designed to help the user and not skew results in a deceptive manner. Whether the term carries a pejorative or neutral connotation is in need of whether the practice is used to pollute the results with pages of little relevance, or to direct traffic to a page of importance that would have otherwise been de-emphasized due to the search engine's inability to interpret and recognize related ideas.

# posted by faburous @ 11:26 PM